Adding to the series of master classes, Margdarshak Advisory organized the third master class on branding and marketing. The event ‘ Brand Masterclass ‘ was conducted in the auditorium of NEHHDC on 15th October. Since, brand positioning and marketing are the key components towards making a brand successful, we understood the gap in the ecosystem and decided on organizing this program. The speaker was Mr.Ranju Mohan who has been a former President & CEO of FMCG giants like Henkel, McnRoe etc. He was instrumental in building several no.1 brands across India & abroad.
The discussion centered around the impact of a brand on the growth of the business. He explained the differences between brand, branding and marketing strategy and how each component affects the business differently. ' It is what company says, is what customer perceived' quoted by him. He made the session more of a interactive model wherein the audience asked queries and expressed their concerns & opinion.
The event was attended by more than 25 entrepreneurs from different domain and they all expressed that the session was an eye opener on how to effectively create their brand identity. The brand masterclass validated the need to organize more of such sessions. Margdarshak Advisory is planning on conducting similar sessions in future.
