It all began on the 3rd of May 2021. With the second wave of the Covid-19 pandemic at its peak, curfews being imposed by the government, the lesser-privileged people among us who survived on a hand-to-mouth basis were struggling to make their ends meet. Mr. Ainul Huda, (Senior VP, Global Head of Audience Development, Analytics & Social) at the renowned global media company Condé Nast, who currently resides in New York, USA raised to the occasion to provide a helping hand towards his brethren at his home state of Assam and made a generous donation towards Margdarshak Advisory.
Margdarshak Advisory has always been proactive in coming up with actionable initiatives for the welfare of the region. With a prolific gamut of seasoned entrepreneurs, thought leaders, educationalists in the Core Leadership Team, it has had monumental contributions towards cutting the clutter and converting ideas into meaningful actions.
Margdarshak Advisory wasted no time in mobilizing its resources to start a campaign which was spread out across 3 phases. It reached out to over 160 homeless people, needy youths and daily wage earners across Guwahati and distributed food along with other essential goods packages. In another such initiative, Margdarshak Advisory in association with Aroma India Pvt Ltd, at the request of Circle Officer, Boko distributed 50 nos. of good quality Oximeters and 200 litres of sanitizers to the Circle office, Boko.
During these campaigns, the leadership team was sure that they would not want it to be a one-off exercise. They tried to zoom in on the larger structural problems and tease out practical, actionable plans to address the lacunas. That gave birth to the social wing of Margdarshak Advisory named “Margdarshak Titans”.
It has been observed that philanthropists, social workers, and socially empathetic citizenry want to contribute enthusiastically towards nation-building and for the welfare of the underprivileged sections of society. The Achilles heel though is the lack of transparency and irregularities regarding the proper allocation of funds on the part of the executive bodies/organizations.
As a Margdarshak Titan, a contributor will be the lynchpin of a beautiful revolution. He/she will experience change as it takes place. Right in front of his/her eyes! We at Margdarshak Advisory not just envision an egalitarian society but want to create an eco-system that empowers small-time entrepreneurs, artists, musicians, and people who aren’t visibly ‘impoverished’, to realize their ideas and aspirations.
To sum it up, ‘Margdarshak Titans’ will be the torchbearers of change that they want to see in society. As you come forward, your steps have the potential to inspire people to rally around and following the path you have paved. Like the visceral quote from the movie Forrest Gump, “Miracles happen every day. Some people don’t think so, but they do.” Except here, you are Forrest Gump! This we believe is in the true essence an “Unconventional Philantrophy”.
